Nardone: Flashtalking evaluates 14 to 15 data dimensions for ad personalization
John Nardone · 840: Ad Tech: $400m from Apple? Deal! FlashTalking Doing 15-40b Impressions/month · Nov 11, 2017 · at 7:32
John Nardone, CEO of ad tech platform Flashtalking, explains the company's real-time creative personalization technology to Nathan Latka.
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“We take it to a, to very complicated decision models where we can use things like what the weather is, where the consumer is at the moment, what demographic profiles do they have, whether they've been to the website or not, whether they're a current customer, there's about 14 or 15 different data dimensions that can define exactly what product or what offer We show you at a given moment.”
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