First Party Data

topic on 1 show · 1 statements across 1 episodes

Top Founders

1 statements about First Party Data, every show

TOP FOUNDERS Prediction Not checkable as stated
Building owned audiences will become existential for B2B marketers
“Fundamentally in a world where first party data is the most important currency for marketers, it's actually going to become existential for us to figure out how do we build that direct relationship.”
Anthony Kennada May 5, 2023 ▶ 3:03 How I Built a Media Company (within Gainsight) that Created a $1B Brand

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