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first party data

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 5, 2023 by Anthony Kennada · across every show →

Everything said about first party data, oldest first

May 5, 2023
Prediction Not checkable as stated
Building owned audiences will become existential for B2B marketers
“Fundamentally in a world where first party data is the most important currency for marketers, it's actually going to become existential for us to figure out how do we build that direct relationship.”
Anthony Kennada May 5, 2023 ▶ 3:03 How I Built a Media Company (within Gainsight) that Created a $1B Brand
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