FirmPilot
company on 1 show · 7 statements across 1 episodes · said 5 times in 1 episodes since 2024
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2024 5 mentions in 1 episode
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7 statements about FirmPilot, every show
Soffer: FirmPilot Won First 10-15 Customers via Spreadsheets and Cold Outreach
“My way of selling is literally get an Excel spreadsheet and just hammer the freaking phone and email. And when they don't answer, you do it again and again. And that's how we got our first 10, 12, 15 customers.”
Soffer: Bloomberg Beta rejected FirmPilot's seed round before leading its Series A
“So Bloomberg, who led our Series A, actually told us no to our seed rep.”
Soffer: FirmPilot achieves an SMB renewal rate over 90%
“I would love it if we were completely self-service, but the clients we are dealing with, we realize that empathizing and just having empathy for them is what gets great renewal rates, and which is why we have best in class renewal, 90% plus, especially for SMB…”
Soffer: Google Evaluates Life and Money Businesses Differently in Search
“Google evaluates businesses that have to do with your life or your money differently than a bakery or a veterinarian or a landscaping business. The weights and everything are so different and personalized.”
FirmPilot Condenses 12-Month Marketing Agency SEO Experiments Into 15 Minutes
“What we've learned how to do really well with our models is run hundreds and 100,000 of simulations, literally ranking forecasting. We'll create dummy content, dummy ads, and compare it to what's literally in the market, your competitors, before we just send y…”
Soffer: Broad horizontal marketing tools cannot succeed across every vertical
“There are so many factors and variables into the rankings, and that's why the first thing I'll tell you is niche down. You just say, we're going to create the best marketing tool for every vertical, every platform. Good luck. It's not going to happen.”