FirmPilot

“So Bloomberg, who led our Series A, actually told us no to our seed rep.”

“Google evaluates businesses that have to do with your life or your money differently than a bakery or a veterinarian or a landscaping business. The weights and everything are so different and personalized.”

“My way of selling is literally get an Excel spreadsheet and just hammer the freaking phone and email. And when they don't answer, you do it again and again. And that's how we got our first 10, 12, 15 customers.”

“I would love it if we were completely self-service, but the clients we are dealing with, we realize that empathizing and just having empathy for them is what gets great renewal rates, and which is why we have best in class renewal, 90% plus, especially for SMB…”

“What we've learned how to do really well with our models is run hundreds and 100,000 of simulations, literally ranking forecasting. We'll create dummy content, dummy ads, and compare it to what's literally in the market, your competitors, before we just send y…”

“Six months later, we moved him from the 17th page of Google, irrelevant for the very, very competitive search, Miami Uber accident lawyer. He now ranks number one organically”

“There are so many factors and variables into the rankings, and that's why the first thing I'll tell you is niche down. You just say, we're going to create the best marketing tool for every vertical, every platform. Good luck. It's not going to happen.”