Soffer: Broad horizontal marketing tools cannot succeed across every vertical
Jake Soffer · 3 - AI-Driven Marketing for Law Firms with FirmPilot Founder Jake Soffer · Nov 7, 2024 · at 3:23
FirmPilot founder Jake Soffer discusses SEO dynamics and SaaS strategy with host Christian Marquez.
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“There are so many factors and variables into the rankings, and that's why the first thing I'll tell you is niche down. You just say, we're going to create the best marketing tool for every vertical, every platform. Good luck. It's not going to happen.”
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