Soffer: FirmPilot Won First 10-15 Customers via Spreadsheets and Cold Outreach
Jake Soffer · 3 - AI-Driven Marketing for Law Firms with FirmPilot Founder Jake Soffer · Nov 7, 2024 · at 19:11
Jake Soffer, founder of legal AI marketing platform FirmPilot, discusses early-stage go-to-market execution and sales tactics with host Christian Marquez.
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“My way of selling is literally get an Excel spreadsheet and just hammer the freaking phone and email. And when they don't answer, you do it again and again. And that's how we got our first 10, 12, 15 customers.”
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