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Field Marketing

topic on 3 shows · 3 statements across 3 episodes

the Official SaaStr Podcast Top Founders 20VC

3 statements about Field Marketing, every show

SAASTR Disclosure
Herzberg: Wiz moved its field marketing organization to report to sales
“Today, in Wiz, the marketing team is actually structured untraditionally. So, like, about a year ago, I actually split the marketing org so that the field marketing org is under the sales org. Because to me, it's so attached to regional and to sales, and it's …”
Raaz Herzberg Jul 16, 2025 ▶ 12:57 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg
TOP FOUNDERS Assertion Not checkable as stated
Levy: Document Crunch relies on website leads and events, not SEO
“It's not SEO. It's based on leads to our website. I mean, SEO is a part of it, but our far and away, our biggest lead source is just leads coming through our website and field marketing for industry events and stuff like that.”
Josh Levy Nov 7, 2024 ▶ 17:13 42 year old lawyer convinces 200+ Construction Companies to Pay $4k+ Per Year for his Legal Software
20VC Assertion Contradicted
Lemkin: Field marketing represents 40% of total marketing budgets
“Field is still 40% of all marketing spent, field marketing, ok?”
Jason Lemkin Jun 3, 2024 ▶ 1:03:55 Jason Lemkin: PluralSight S*** the Bed & The Next IPO Candidates | E1160 · 20VC with Harry Stebbings

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