Edgar
product on 5 shows · 5 statements across 1 episodes · said 30 times in 5 episodes since 2014
How I Built This 27 
the MAD Podcast 1 
All-In 1 
TBPN 1 
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How I Built This 27the MAD Podcast 1All-In 1TBPN 1
2026 2 mentions in 2 episodes 1 per episode
2023 18 mentions in 1 episode
2020 9 mentions in 1 episode
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5 statements about Edgar, every show
Roeder launched Edgar with an existing email list of 80,000 subscribers
“From my previous business, we had about 80,000 on the list.”
Edgar avoided a free tier to manage bootstrapped startup costs
“We decided not to have a free plan. And one reason for that is because we're bootstrapped. So we couldn't really afford to support, you know, lots and lots of customers that weren't paying us.”
Edgar reached $2.2M ARR and 4,000 customers by January 2016
“We have just under 4000 customers. So we're at about 2.2 million annual reoccurring.”