Earnings Per Click

“EPC earnings per click used to be only something you would see on like warrior forum. These like very deep, like websites for like affiliate marketers, but it's creeping into B to B and B to B SaaS exclusively.”

“So we've started to expand from those learnings into earnings per click and for signups instead of just for conversions.”

“A lot of them, you know, pay a lot in tax relief. Some of these like get out of debt verticals are typically very lucrative on an EPC basis, but they're just, you know, niche, tiny vertical.”