Earner

topic on 1 show · 11 statements across 1 episodes · said 18 times in 1 episodes since 2022

Top Founders 18

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Top Founders 18

2022 18 mentions in 1 episode

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11 statements about Earner, every show

Accounting data unlocks cross-selling for insurance, loans, and SMB services
“Accounting kind of cuts through a lot of the different Costs of a small business. We can see what kind of insurance you have. We can see what kind of loans you have. We can see what other services you use as part of managing your business. I think there is a r…”
Enzo Ottens Dec 16, 2022 ▶ 17:23 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
US tax complexity makes it Earner's prime expansion target
“We think the US is a really interesting market when it comes to accounting and tax, probably even way more complicated than it is here. And the fact that everybody has to do a tax return there right here is mainly still small businesses is very interesting opp…”
Enzo Ottens Dec 16, 2022 ▶ 17:10 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Assertion Supported
Earner has raised less than $1 million to date
“We've raised less than a million so far.”
Enzo Ottens Dec 16, 2022 ▶ 16:31 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Assertion Not checkable as stated
Earner gets hundreds of organic signups per month off-season
“Outside tax season is hundreds.”
Enzo Ottens Dec 16, 2022 ▶ 15:20 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Disclosure
Earner is currently spending zero dollars on customer acquisition
“At the moment, we're not spending any money on, on anything in terms of acquisition.”
Enzo Ottens Dec 16, 2022 ▶ 14:56 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Assertion Not checkable as stated
About 20% of Earner users connect bank accounts immediately upon download
“Around a fifth of our customers connect their bank account straight when they download the app.”
Enzo Ottens Dec 16, 2022 ▶ 12:24 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
Bank connection and tax IDs drive paid conversion for Earner
“The key activation that we've seen is does somebody trust us to connect their bank accounts in the app? So kind of how we automate it is we get access to transaction data and that kind of powers the rest of the features. That is our key activation metric. How …”
Enzo Ottens Dec 16, 2022 ▶ 11:44 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Disclosure
Earner prioritizes monthly active usage over net dollar retention
“We're not actively measuring all the dollar retention figures. Like we're focusing more on just kind of what we built so far. We're looking a lot more into monthly active users and what different features within our app our customers use.”
Enzo Ottens Dec 16, 2022 ▶ 8:10 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Disclosure
Earner capped peak paid ad spend at roughly $2,000 weekly
“Way less than that. We last tax trend season, I think the highest we went is maybe two grand a week. But never higher than that.”
Enzo Ottens Dec 16, 2022 ▶ 6:58 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Assertion Not checkable as stated
Most Earner users are women, Etsy sellers, and gig workers
“Like most of our customers are women. Most of our customers are kind of people that like Etsy sellers, gig workers.”
Enzo Ottens Dec 16, 2022 ▶ 6:16 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts
TOP FOUNDERS Disclosure
Earner charges sole traders £30 and limited companies £50-£100 monthly
“We charge them subscription-wise 30 pounds if you're a sole trader, and then limited companies anywhere between 50 and a hundred.”
Enzo Ottens Dec 16, 2022 ▶ 2:20 SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts

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