Earner
topic on 1 show · 11 statements across 1 episodes · said 18 times in 1 episodes since 2022
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11 statements about Earner, every show
Accounting data unlocks cross-selling for insurance, loans, and SMB services
“Accounting kind of cuts through a lot of the different Costs of a small business. We can see what kind of insurance you have. We can see what kind of loans you have. We can see what other services you use as part of managing your business. I think there is a r…”
US tax complexity makes it Earner's prime expansion target
“We think the US is a really interesting market when it comes to accounting and tax, probably even way more complicated than it is here. And the fact that everybody has to do a tax return there right here is mainly still small businesses is very interesting opp…”
Earner is currently spending zero dollars on customer acquisition
“At the moment, we're not spending any money on, on anything in terms of acquisition.”
About 20% of Earner users connect bank accounts immediately upon download
“Around a fifth of our customers connect their bank account straight when they download the app.”
Bank connection and tax IDs drive paid conversion for Earner
“The key activation that we've seen is does somebody trust us to connect their bank accounts in the app? So kind of how we automate it is we get access to transaction data and that kind of powers the rest of the features. That is our key activation metric. How …”
Earner prioritizes monthly active usage over net dollar retention
“We're not actively measuring all the dollar retention figures. Like we're focusing more on just kind of what we built so far. We're looking a lot more into monthly active users and what different features within our app our customers use.”
Earner capped peak paid ad spend at roughly $2,000 weekly
“Way less than that. We last tax trend season, I think the highest we went is maybe two grand a week. But never higher than that.”