Bank connection and tax IDs drive paid conversion for Earner
Enzo Ottens · SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts · Dec 16, 2022 · at 11:44
Enzo Ottens, co-founder and CEO of UK tax app Earner, discusses key activation milestones and user conversion drivers with host Nathan Latka.
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“The key activation that we've seen is does somebody trust us to connect their bank accounts in the app? So kind of how we automate it is we get access to transaction data and that kind of powers the rest of the features. That is our key activation metric. How many people put in their national insurance number or the social security number for the US? Like, those are the key things that, that lead people to move to the paid part of the app”
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