Assertion certainty 4/5 debate potential 2/5

About 20% of Earner users connect bank accounts immediately upon download

Enzo Ottens · SMB Tax App hits $20k MRR by getting 1k+ Signups and Converting 20-50% to $35/mo paid accounts · Dec 16, 2022 · at 12:24

Enzo Ottens is the co-founder and CEO of Earner, a UK tax and robo-accountancy app. He discusses user conversion and open banking adoption with host Nathan Latka.

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“Around a fifth of our customers connect their bank account straight when they download the app.”

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Disclosure
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Insight
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Insight
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Insight
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Insight
Average customer retention in accounting software is 10 years
“Something to keep in mind is that your average retention when it comes to accounting is 10 years.”
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Assertion Not checkable as stated
Most Earner users are women, Etsy sellers, and gig workers
“Like most of our customers are women. Most of our customers are kind of people that like Etsy sellers, gig workers.”
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