Earned Media
topic on 3 shows · 4 statements across 4 episodes
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4 statements about Earned Media, every show
Paid social marketing is the worst go-to-market investment for early startups
“And the worst dollar is obviously paid marketing. Paid socials is the worst on that spectrum. So to me, like I always try to invest in assets and earned media is an incredible asset. It's highly scalable. It compounds. It doesn't have the added cost associated…”
Wightman: Optimizing earned media for AI search is a major PR opportunity
“There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search. So there's a booming business and a whole lot of noise about how PR and its outputs aff…”
Spahr: AI search engines prioritize earned media over paid placements
“AI prioritizes the content that is earned by journalists and media outlets that are respected. It also prioritizes media outlets that are very niche and very in the weeds, if you will, but it doesn't really get excited about media outlets that are obviously pa…”