earned media
2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Aug 26, 2025 by Curtis Spahr · across every show →
Everything said about earned media, oldest first
Aug 26, 2025 positive
Spahr: AI search engines prioritize earned media over paid placements
“AI prioritizes the content that is earned by journalists and media outlets that are respected. It also prioritizes media outlets that are very niche and very in the weeds, if you will, but it doesn't really get excited about media outlets that are obviously pa…”
Dec 23, 2025 bullish
Wightman: Optimizing earned media for AI search is a major PR opportunity
“There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search. So there's a booming business and a whole lot of noise about how PR and its outputs aff…”