e Commerce Marketing
topic on 2 shows · 2 statements across 2 episodes
the Knowledge Project 
Top Founders
2 statements about e Commerce Marketing, every show
Fraser: Expressive designs sell performance footwear online better than comfort
“We discovered that like, it's really hard digitally cause we're primarily sold all online. We're also sold in store, but primarily online, at least for the majority of the business, how through the computer screen or the phone screen, can we convince you that …”
Blachman: Non-incremental 10x marketing jumps destroy e-commerce unit economics
“We pour all of the contribution back into more marketing so that we grow our marketing spend But we do it incrementally instead of in one fell swoop, because if you do it in one fell swoop, there's no way the economics are going to hold.”