e-commerce marketing
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 26, 2017 by Andrew Blachman · across every show →
Everything said about e-commerce marketing, oldest first
Dec 26, 2017
Blachman: Non-incremental 10x marketing jumps destroy e-commerce unit economics
“We pour all of the contribution back into more marketing so that we grow our marketing spend But we do it incrementally instead of in one fell swoop, because if you do it in one fell swoop, there's no way the economics are going to hold.”