Whaley: The marketing focus on product drops is entirely misplaced
“The focus on the drop is, is misplaced. Drop is just a delivery mechanism for something new. What these guys are actually looking for, like what they actually want at the end of the day is how do you break through the noise?”
Drop Converted Brand Cease-And-Desist Letters Into Partnership Pitches
“We did get cease and desist letters. We called it communication and discussion whereby we actually reached back out and said, Hey, like or sorry, conversation and discussion. And so we said, Hey, you know, we know you sent us a cease and desist. Okay. You know…”
Running Pre-Launch Ads Could Have Increased Drop's Early Valuation
“Maybe, maybe, you know, run ads before raising money and then use that. And, you know, maybe we would have raised more money or got a better valuation because we had more data.”
Drop Gained 25,000 App Downloads in One Weekend Via Snapchat Influencer
“Literally over a weekend, we get like 25,000, you know, downloads from one influencer at like a dollar CPI.”
Drop Fixed Negative Margins in 2019 Following Shifts in VC Focus
“We made them because, you know, now it's like 2019 and, you know, to fundraise, there was a big focus on unit economics and payback and all of that. And I think you know, you didn't, It didn't have to be fully solved, but we needed a story. And as we were oper…”
Drop Reached Tens of Thousands of Installs Before Raising Seed Funding
“I think tens of thousands of installs, and then we did the seed round, and then hundreds of thousands when we did the series A.”
Drop's US Launch Outperformed Its Canadian Market in Engagement and Retention
“Everything was better. Like consumers were more engaged. It was cheaper to acquire. They were, you know, more retentive on the product. Like everything was just better.”