Whaley: The marketing focus on product drops is entirely misplaced
Gabe Whaley · Gabe Whaley on Why MSCHF Makes Virality an Art Form · Aug 23, 2025 · at 7:35
MSCHF founder Gabe Whaley discusses why tech brands misunderstand product drops with TBPN hosts John Coogan and Jordi Hays.
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“The focus on the drop is, is misplaced. Drop is just a delivery mechanism for something new. What these guys are actually looking for, like what they actually want at the end of the day is how do you break through the noise?”
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