Display Ads
topic on 2 shows · 3 statements across 3 episodes
3 statements about Display Ads, every show
Gilbert: Search Ads Outperform Display Ads Because Queries Capture Commercial Intent
“Click-through rates on search ads are higher than ads that are just randomly around the internet, because someone is intending to buy something. They have high intent. That's a great place to show An ad. The click-through rate's gonna be higher.”
Roy: Search Engine Optimization for Display Ad Monetization Is Completely Dead
“Trying to game Google to get traffic, to show display ads, to make money is, that is beyond hospice. That is dead.”
Gilbert: Facebook overcomplicated advertising instead of offering display ads
“The obvious thing is show an image that people can click on and take them to a website. It's display ads. And like, I don't understand why they needed to try to way overthink it and say our ad format has to be something that no one's ever thought of before. Li…”