display ads

2 statements across 2 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Oct 28, 2024 by Ben Gilbert · across every show →

Everything said about display ads, oldest first

Oct 28, 2024 negative
Opinion
Gilbert: Facebook overcomplicated advertising instead of offering display ads
“The obvious thing is show an image that people can click on and take them to a website. It's display ads. And like, I don't understand why they needed to try to way overthink it and say our ad format has to be something that no one's ever thought of before. Li…”
Ben Gilbert Oct 28, 2024 ▶ 2:52:40 Meta (Audio) · Acquired
Jun 30, 2025 bullish
Insight
Gilbert: Search Ads Outperform Display Ads Because Queries Capture Commercial Intent
“Click-through rates on search ads are higher than ads that are just randomly around the internet, because someone is intending to buy something. They have high intent. That's a great place to show An ad. The click-through rate's gonna be higher.”
Ben Gilbert Jun 30, 2025 ▶ 1:30:27 Google Part I: Origins of Search. How the Best Business in Human History Happened (Audio) · Acquired
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