Direct Sales Team
topic on 2 shows · 2 statements across 2 episodes
2 statements about Direct Sales Team, every show
Aaron Katz: Cradle-to-grave sales reps boost efficiency and customer retention
“If you can enable your direct sales team to kind of handle a lead from cradle to grave I think you're going to drive efficiency as part of your sales organization. I think you're going to improve your customers buying experience and you're going to have higher…”
Even channel-dominant companies like Cisco keep direct sales to prove traction
“You can't go all channel immediately. All the companies that sell predominantly through channel have a direct arm as well. Even Cisco, which I think is about 90% channel, has a direct team, and that's because you need to prove to the channel that this stuff wo…”