Direct Marketing
topic on 2 shows · 3 statements across 2 episodes
3 statements about Direct Marketing, every show
Bramlett: Successful direct marketing offers only need video, web, and copywriting
“Making an offer that's successful is, I wouldn't say it's easy, but it doesn't require a lot of skillset. You just need a video guy. You need a webpage guy and a great copywriter.”
Bramlett: Making $1M to $6M in direct marketing is easy
“It's really easy to make one to six million dollars in revenue. It's hard to get to that next level in the direct marketing world. And so very few have achieved that.”
SteadyPay clusters B2C users around specific employers to pitch B2B partnerships
“We use direct marketing to generate the critical mass enough to be noticeable and have those specific groups clustered around specific employers and then go directly to employers to capture the residual employment base through the partnership angle.”