SteadyPay clusters B2C users around specific employers to pitch B2B partnerships
Oleg Mukhanov · Fintech For Gig Workers Breaks $1m ARR, 10k Customers · May 11, 2022 · at 19:50
Oleg Mukhanov, co-founder of SteadyPay, explains the company's push-pull customer acquisition strategy to host Nathan Latka.
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“We use direct marketing to generate the critical mass enough to be noticeable and have those specific groups clustered around specific employers and then go directly to employers to capture the residual employment base through the partnership angle.”
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