Digital Products
topic on 3 shows · 8 statements across 8 episodes
the Official SaaStr Podcast 
the Startup Ideas Podcast 
20VC
8 statements about Digital Products, every show
Howell: Build Physical Brands as Digital Creation Costs Approach Zero
“The cost of creating digital things is going to zero. There's no friction there. Actually making something physical a brand that you can just like build over time. I think that, I think that's a smart thing to do.”
O'Driscoll: Cheaper compute will solve AI software gross margin problems
“I do think a lot of these non-gross margin positive things, the good thing is they're all digital products, so they'll get, yes, time will take care of a lot of that, you know, and cheaper compute.”
Courtney: Inherent physical scarcity makes in-person events easier to market
“In person events actually have a limited amount of tickets. And so it's way easier to create a true sense of urgency and scarcity because it just is inherent to in person. And so these things are just so much easier to build campaigns around.”
Isenberg: Digital apps convert social media traffic at higher volumes than e-commerce
“It's way harder to get a stranger to drop a hundred dollars on some product from an influencer that they've never heard about And way easier for them to just double click on you know, download an app, double click again and spend five bucks, you know? So that'…”
Isenberg: Niche gamified utility products create moats and high user retention
“If you actually create a tight digital product with utility and then you layer on like a game, like experience in a niche that's purpose built for that. It's got all the makings of a great business cause you've got the moat because it's purpose built. So other…”
Isenberg: Physical Merch Drives Word of Mouth While Digital Nurtures Community
“I see Physical products as identity reinforcing and word of mouth. And I see digital products as a way to nurture through community.”
Velthuis: The number of digital products will double by end of 2023
“We actually think that by the end of 20, 23 we'll double the amount of digital products out there in the market.”