digital products

“The same sort of like energy that we saw, like around digital products in early 2020, you're kind of seeing with IRL type products.”

“I see Physical products as identity reinforcing and word of mouth. And I see digital products as a way to nurture through community.”

“If you actually create a tight digital product with utility and then you layer on like a game, like experience in a niche that's purpose built for that. It's got all the makings of a great business cause you've got the moat because it's purpose built. So other…”

“It's way harder to get a stranger to drop a hundred dollars on some product from an influencer that they've never heard about And way easier for them to just double click on you know, download an app, double click again and spend five bucks, you know? So that'…”

“In person events actually have a limited amount of tickets. And so it's way easier to create a true sense of urgency and scarcity because it just is inherent to in person. And so these things are just so much easier to build campaigns around.”

“The cost of creating digital things is going to zero. There's no friction there. Actually making something physical a brand that you can just like build over time. I think that, I think that's a smart thing to do.”