Diapers.com

company on 12 shows · 10 statements across 5 episodes · said 95 times in 28 episodes since 2016

How I Built This 63 Top Founders 8 My First Million 7 20VC 4 Acquired 3 the Knowledge Project 3 Founder's Journal 2 Another Podcast 1 No Priors 1 Capital Allocators 1 the a16z Podcast 1 TBPN 1

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How I Built This 63Top Founders 8My First Million 720VC 4Acquired 3the Knowledge Project 3Founder's Journal 2Capital Allocators 14 more shows

2026 19 mentions in 1 episode
2025 4 mentions in 4 episodes 1 per episode
2024 13 mentions in 2 episodes 7 per episode
2023 3 mentions in 2 episodes 2 per episode
2022 14 mentions in 6 episodes 2 per episode
2021 32 mentions in 8 episodes 4 per episode
2020 4 mentions in 2 episodes 2 per episode
2017 1 mention in 1 episode
2016 5 mentions in 2 episodes 3 per episode

every mention on every show, scene by scene, with the transcript →

10 statements about Diapers.com, every show

HOW I BUILT THIS Assertion Not checkable as stated
P&G and Kimberly-Clark initially refused to sell to Diapers.com
“Procter & Gamble and Kimberly Clark, the two big diaper manufacturers that make Pampers and Huggies, they refused to sell us diapers. They said they just don't want to waste their time on a business that's never going to work.”
Marc Lore Mar 30, 2026 ▶ 29:56 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Founders should solve customer love first and unit economics later
“The learning, you know, just, and it still stands today, it's the idea that as long as customers love the service, and they're repeating, and they give you good marks, that you had something. You had something that was valuable. You had a brand, and there was …”
Marc Lore Mar 30, 2026 ▶ 33:21 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
HOW I BUILT THIS Assertion Not checkable as stated
Diapers.com profited by cross-shipping items in the empty space of diaper boxes
“But you could make money, because the way shipping works is, if you're shipping a box of diapers to someone, and you have empty space in that box, the marginal cost to ship the next thing you put in the box is very, very small, very low. Like, it might be, you…”
Marc Lore Mar 30, 2026 ▶ 37:41 diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Lore and co-founder didn't celebrate selling Diapers.com to Amazon
“We had a big vision for what we wanted to accomplish, and it was cut short. So, yeah, it was, I mean, you would think after a sale like that, we made, obviously, a lot of money, me and my co-founder, but we said, do you want to celebrate? You want to go grab a…”
Marc Lore Dec 26, 2024 ▶ 2:18 Advice Line with Serial Entrepreneur Marc Lore
KNOWLEDGE PROJECT Assertion Supported
Tavel: Diapers.com started as a 2% gross margin business
“I remember I was lucky to observe the board of diapers.com, and those guys started by selling diapers, wipes, and formula. It was like a two percent gross margin business”
Sarah Tavel Jun 15, 2021 ▶ 49:22 #113 Sarah Tavel: The Value of Intellectual Rigor
MY FIRST MILLION Assertion Supported
Marc Lore: Jet.com was a bigger financial outcome than Diapers.com
“I think, no, Jet definitely. I mean, Walmart stock doubled over the last four and a half years, so that was a good one.”
Marc Lore May 26, 2021 ▶ 3:34 Billionaire Marc Lore on What He Would Build Today and Future of Ecommerce | My First Million #186
Lore: Customer love and retention matter more early than unit economics
“It's the idea that as long as customers love the service, and they're repeating, and they give you good marks, that you had something. You had something that was valuable. You had a brand, and there was lots of ways to solve the economics, is what we thought a…”
Marc Lore May 17, 2021 ▶ 32:48 Diapers.com & Jet.com: Marc Lore
HOW I BUILT THIS Assertion Not checkable as stated
Lore: Diapers.com hit $11M in revenue with only three employees
“At eleven million in sales, it was basically just me and Vinny, and we hired another woman to, like, help us with customer care, and some of the fulfillment, but we got up to eleven million in sales with two people, three people, basically.”
Marc Lore May 17, 2021 ▶ 33:08 Diapers.com & Jet.com: Marc Lore
Lore: Dimensional shipping makes basket-building incremental margin highly profitable
“The way shipping works is if you're shipping a box of diapers to someone and you have empty space in that box, the marginal cost to ship the next thing you put in the box is very, very small, very low. Like it might be, you put something that weighs a pound in…”
Marc Lore May 17, 2021 ▶ 37:02 Diapers.com & Jet.com: Marc Lore
Lore: Amazon's 30% diaper price cut was unprecedented in retail history
“It was unheard of at the time, you know, the idea that a commodity product that already lost money, it's already a loss leader, that you would lose another 30%. That's unheard of, unprecedented in the history of retail.”
Marc Lore May 17, 2021 ▶ 42:54 Diapers.com & Jet.com: Marc Lore

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