Design Process

topic on 4 shows · 4 statements across 4 episodes

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4 statements about Design Process, every show

Jenny Wen: The traditional research-and-diverge design process is dead
“This design process that designers have been taught where you go and you go off and you do a bunch of research and discovery, and then you like diverge, you converge, diverge, converge. And it's like this process that we sort of treated as gospel and tried so …”
Jenny Wen Mar 1, 2026 ▶ 5:27 The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude)
CATALYST Insight
Modon: High engineering costs force projects into single-pass local optima
“Because again, such a high marginal cost to engineering, what you end up doing is you only really design something one pass through. There's no sort of iteration. There's no optimization of design. And that leads you to a spot where you kind of make early deci…”
Alex Modon Dec 11, 2025 ▶ 17:15 Can AI revolutionize EPC?
LATENT SPACE Prediction Not checkable as stated
Field: Broadening design participation expands rather than diminishes designers' roles
“In a world where design is the way you win, it's only natural that we need to get more people involved in the design process. That is not going to diminish, diminish the role of designers. In fact, I think it expands the role of designers because then you have…”
Dylan Field Oct 2, 2025 ▶ 28:39 Taste is your Moat (Dylan Field of Figma)
a16z Prediction Not checkable as stated
Field: AI will lower the floor and raise the ceiling for design
“AI will make it so that all of us are able to do more design work in the first place. So lower the floor. For who's able to participate in the design process, but it also raised the ceiling of what you can actually do.”
Dylan Field Sep 25, 2023 ▶ 2:54 Democratizing Design with Figma's Dylan Field

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