Stebbings: 20VC Lost Hundreds of Millions Passing on Deel Over Ownership Targets
“I look at ours, and our biggest mistake, and I can look at Deal, 11 Labs, I can look at Granola, and Starcloud, Fractile, could have done them all, but would have had one to two percent, and all of them we turned down purely for ownership, and that is hundreds…”
Rejecting 1% allocations in Deel and ElevenLabs cost Stebbings massive returns
“There have been several companies where we've had, like, one percent offered to us, Deal, 11 Labs, Starcloud, where we were like, one percent, we can't be doing that, and now I look back and all of them would have returned huge amounts of money.”
Founder-led sales teams beat professional hires on operational details
“But I think having a founder taking care of sales makes them care a lot more about the details that I would say a professional hires may not care about as much, and I think it's made a significant difference for the business.”
Bouaziz: Deel serves over 40,000 customers globally
“And what started as a small product to help some of our friends be hired by such companies kind of became today
The platform that's used by more than 40,000 customers to scale globally.”
Bouaziz: Deel spent only $350k before raising Series A
“When we got to our Series A, we had actually only spent, like, Or 350 K.”
Deel reached $100 million in ARR within its first 20 months
“Applying that over the first, like, 18 months and 20 months, I think that's when we hit a hundred million”
Bouaziz: Deel grew ARR from $800M to $1.4B+ in one year
“You can kind of say we grew from around something like 800 to 1.4 plus, right, in the last year.”
Bouaziz: Deel has been profitable for three consecutive years
“Deal has been profitable for the last three years”
Alex Bouaziz believes Deel is undervalued at its current valuation
“I still think the business personally is, is undervalued, right?”
Bouaziz: Deel operates fully remotely with 7,000 employees in 120 countries
“Deal is a fully remote company. We have 7000 people across a 120 countries.”
Bouaziz: Expanding globally early after achieving PMF is a startup cheat code
“I actually think it's a cheat code, if you think you have product market fit, to start going global very early.”
Bouaziz: Exactly 50% of Deel's revenue comes from non-US companies
“50% of our revenues come from American companies, but the other 50% of our revenues come from European companies, Latin American companies, APAC-based companies”
Deel could double its revenue without increasing headcount using AI
“Like in my mind we could double revenue without increasing headcount, right? Because of all of the superpowers that we can give our team.”
Bouaziz: 10% of Deel's revenue comes from inorganic acquisitions
“If you look at deal, 10% of our revenue is inorganic, right, from acquisition, right?”
Deel's M&A playbook: integrate frontends first while rebuilding backends over 12 months
“Whenever you have a large kind of market team like we do, like a couple thousand people, before a salesperson is comfortable with selling a product, it takes like nine months to nine to 12 months. And by being able to bring the zero of the product after month …”
Alex Bouaziz retains acquired founders by having them report directly to him
“One thing I do which works decently well for us is I actually usually have the founders reporting to me directly for a while. So, you know, one, they have more freedom, and second, they know we care, right? And it's important because they're smart people. They…”
Bouaziz: Deel's regulatory infrastructure protects it from pure AI disruption
“Clearly we have AI tailwinds in terms of what we can offer our customers, right? And if you combine this with the regulatory work that we've done, which is really hard to reciprocate, like, you can see that it's the foundations of the business are really hard …”
Bouaziz: Deel beat internal forecasts despite negative external PR
“We actually outperform our forecast despite some of the PR that was outside. We outperform our forecast, we beat our numbers, and our customers are happy, and they're with us, and they're growing with us”
Silicon Valley insiders manufactured narratives to devalue Deel's rapid growth
“I think a weird thing that happened with us is the combination of having really good numbers on the board plus not spending time with non-internal investors allowed for other people in the ecosystem to try to give reason to justify Our growth, right? Like, oh,…”
Bouaziz: Most AI startups don't understand complex global operations
“Most of the AI companies we talk to, they have no real understanding of like what is real deep operations, and how do you actually function across like 150 countries and like makes making things actually work.”
Autonomous AI agents will soon be hired and monitored via HR systems
“I do think there's a world where, and I think we can play a huge part in this, where people will be hiring, quote-unquote hiring, will have agents doing the work for them, and will be monitoring performance against it, and I do think that the one place where m…”
Stebbings: Deel Co-Founder Alex Bouaziz Handled $1,000 Deal Lead Personally
“I pinged Alex on a Sunday morning seven a.m., Saying, hey, they want an intro to a sales rapper on your team. Who's the best person? He's like, intro to me, please. I'm like, dude, it's like a thousand dollar deal. He's not worth your time. He's like, no, no, …”
Stebbings passed on Deel's seed round
“You know, I turned down deal at the seed round, because I was like, payroll? Really? Paychecks? ADP? Come on, this is ridiculous. With this kid, Alex, who's now a friend, he won't mind that.”
Junestrand: Startups should leverage third-party AI tools over full vertical builds
“Yeah, I think we're not the size of Revolut or Deal, right? And so it probably doesn't make sense for us to do that. And Langchain and a lot of their surrounding tools have gotten a lot better. And so I think we're in the job of, and our engineering team is in…”
DOJ Opens Criminal Investigation into Deel Over Rippling Espionage Allegations
“The Justice Department opened a criminal investigation. Grand jury subpoenas were sent out in recent weeks.”
Stebbings: Passed on Deel early due to incumbent payroll fears
“I met Alex at Deal when it was two on 10, and I looked at paychecks.com and ADP, and I was like, nah, shit market, incumbents, distribution advantage, crap investment. What a mistake.”
O'Driscoll: Deel has more attractive market dynamics than Rippling
“At the margin, I'm, of those two choices, I would bet at the margin, despite a little distaste for what went on in terms of the de-espionage thing, I would say, maybe I want to say is the TAM and the, Competitive matrix is more attractive for deal.”
Bouaziz predicts Deel will win its legal disputes with competitors
“I feel pretty confident that the same way we've been winning in the marketplace will win in the court of laws.”
Deel achieved its first $100M revenue month in September
“September was our first one hundred million revenue month, which is a very exciting milestone for the business.”
Deel announces $300M funding round at over $17B valuation
“So I think the big news for us is we're actually going to announce a round of over three hundred million dollars at over seventeen billion dollars plus in valuation.”
Ribbit Capital, a16z, and Coatue co-lead Deel's $300M round
“So it's actually co-led by three three investors. The first one is Rubit Capital, which is our new investor. It's actually the first time that they invest into a deal. And maybe we'll talk about this after, but I've been I actually love the team there. I've be…”
Bouaziz: Deel has been profitable and cash-generative for three years
“Deal has been a profitable company for three years now, so we've been generating cash, which is always a great thing to do, and we haven't needed investment for quite a long time.”
Bouaziz: Deel has completed around 13 acquisitions to drive growth
“I think we've done about 13 acquisitions, which really helped us grow really fast build new products, bring amazing funders in, and really kind of take over a big part of the global payroll market share.”
Bouaziz claims rival Rippling tries to compete through media headlines
“I think it's unfortunate that the way they're trying to compete is through media and through headlines and things like that.”
Bouaziz: Deel bought every available secondary share on the market
“We've been buying every single secondary on the market every single time they could.”
Bouaziz denies fleeing to Dubai, stating he lives in Tel Aviv
“I'm very happy living in Tel Aviv, and I've been living here for the last five years.”
Bouaziz: Distance from operations as a startup scales is a fatal mistake
“I think the worst mistake you can make as the company's scale is to be too far away from the business to really know what the problems really are.”
Bouaziz: Organizational flaws inevitably emerge once headcount exceeds 50
“I think every company had more than 50, a hundred people start having flaws in their designs, in their org, in terms of response time, in terms of how things are happening. And if you are 10,000 feet above, kind of looking looking down at, like, the organizati…”
Alex Bouaziz: Deel is profitable with 7,000 employees worldwide
“We are, right, like, billions in our profitable business, acquisitions, you know, 7000 people around the world today”
Alex Bouaziz manages over 20 direct reports at Deel
“I have like 20 or a little over 20.”
Bouaziz never conducts scheduled one-on-ones or formal performance reviews
“I've never had one-on-ones with them. I've never truly had performance reviews with them.”
Bouaziz: 996 work schedules do not work at scale
“I think I work a little harder than that personally, and I think most of my leadership does too, but I just don't think it works at scale really, right?”
Bouaziz: Took minimal secondary liquidity despite Deel's high valuation
“I've done less secondaries than you think actually.”
Bouaziz regrets being inconsiderate to investors during Deel's hot fundraising rounds
“I think there is a moment where you're like, hot shit, everybody wants to invest, you're getting term shits left and right, where you start being, ah, inconsiderate. But I actually kind of like have gone through enough cycles now, although it's not been exactl…”
Bouaziz claims Andreessen Horowitz stood by Deel like no other investor
“Andreessen has been top tier by far, and they've always been super supportive through rainbows and unicorns all the way to shitstorms. They stood by us like no investor ever did.”
Alex Bouaziz: Hiding company numbers from prospective investors is pointless
“I share high-level numbers? Why not? Like, the thing is, most of your numbers are available if someone really wants to figure them out, right? Like, it doesn't truly matter. Like, I don't believe in, like, hiding numbers.”
Bouaziz: Deel needs a strong brand to become a $100B+ company
“The only way for us to be what I think we can be, which is a hundred billion dollar plus company that truly changes how HR and payroll is perceived and really disrupts this whole market is for a brand to be aligned and for the brand to be much more known, righ…”
Bouaziz: Deel will reach 10M people getting paid on platform
“We're going to get this to ten million people.”
Bouaziz predicts Deel can scale to 100M payrolled workers in 5-10 years
“Well, see, I think we can be very aggressively winning most of the market. I actually think the gap between 10 to a hundred million over the next five to 10 years is not that big.”
Bouaziz discloses Deel sports sponsorships like F1 are in the works
“Well, we'll do some of those actually. So you'll see some of them coming. Already in the works.”
Bouaziz discloses Deel uses AI agent tool Manus for internal automation
“We use a competitor and them until one of them becomes good enough for our solution.”
Deel built an internal encyclopedia with 20,000 articles and 70,000 data points
“So, so one super interesting thing at Dill that has actually been probably the best investment we've made at the company is we built our own knowledge base. So two, three years ago, I was talking to one of my board members and telling them how, you know, we ha…”
Bouaziz: Building internal infrastructure is dumb for small startups, smart when scaling
“Building a lot of your internal infrastructure, and it's the dumbest thing to do when you're small, but it's the smartest thing to do, I think, as you scale.”
Deel built its own internal JIRA replacement over the last year
“Over the last year, we built our own JIRA-like product internally.”
Bouaziz: 200% YoY growth plus profitability signals when to build internal infrastructure
“I think a couple hundred percent year-on-year growth plus profitability is a good sign.”
Bouaziz: Deel generates 60% of its revenue from cross-sell
“60% of our revenue actually comes from cross-sell today.”
Bouaziz: Acquired IT platform Hofy is growing nearly 100% year-over-year
“So we acquired Huffy, for example, a company you invested in, which is doing amazing for us, you know, it's grown almost a hundred percent year on year”
Bouaziz: Deel generates 50% of revenue from US, 30-35% from Europe
“If you think about deals revenue split today, 50% comes from the US, a little over 35% comes from Europe, and the rest is that kind of rest of the world”
Bouaziz: Early international sales reps are not defocusing if selling core product
“I don't think having one person running around when you're like 10 people, 20 people trying to sell something is defocusing. The only thing that can be defocusing is if they come and start telling you know, for Brazil, I need this specific thing for this count…”
Bouaziz predicts acquired IT platform Hofy can become a $10B company
“Yeah, I actually think it will, it can be a ten billion dollar company.”