Creator Businesses
topic on 2 shows · 4 statements across 2 episodes
4 statements about Creator Businesses, every show
Lieberman: 99% of creator businesses will fail without product focus
“I also think that 99% of creator businesses will fail, not because I'm bearish on the creator economy or creators. I'm actually hyper bullish on them, but I just think a lot of creators are going to launch businesses as a short term cash grab. They're not goin…”
Lieberman: Successful creator businesses must be viable without the creator
“So the one percent of creator businesses that work are going to be businesses that creators launch But the business has a good enough product where the business could have succeeded on its own without a creator. And the creator was simply rocket fuel on top of…”
Gilbert: Creator businesses transition through financial break-even remarkably fast
“The period of time where Hey, this isn't going to cover our lifestyle is long. And then, Hey, the period of time where, Whoa, this is going to more than cover our lifestyle is long. But the period of like, Hey, this is great. We're like right at break even sus…”