Convertri

“We're so sick of MailChimp. We cannot deal with that bullshit anymore. So we're moving to ActiveCampaign.”

“I mean, honestly, at the moment, probably Russell Brunson, like, you know, we, we're kind of in competition, but the guy's amazing. Like, I have much respect.”

“Whereas like trial to page churn is 40, 50%.”

“So we look at that churn post the three month mark, and it's low, low percent, low single digits.”

“Five X ARR. Definitely. I would five X ARR, I would take it. Like it would also depend how long they want me to stay around for.”

“So whole company, 20 people. How many folks like that own it? I own 75%. My business partner, Neil owns 25.”

“Nope, still completely, hundred percent bootstrapped.”

“It's got three big ones and a fourth one coming online next month.”

“Nobody's selling this, like nobody's just selling Convertory this way. They're not allowed to do that. It's got to be like packaged with something or like you know, the upsell number two, upsell number three in a funnel or like part of their webinar package or…”

“Percentage wise, we get more word of mouth, like non affiliates, just like, Hey, I love this software. You should go and use it, but it's not an affiliate link referral.”

“Of the light, 1.5 mil, we're probably doing between a hundred and, I don't know if you say probably between about 10% of the revenue goes out in affiliate commissions.”

“Back in July, 2016, we sold the one and only lifetime deal for Converture we've ever done. That was the original launch. We sold like three quarters of a million dollars of it in six days.”

“We sell a one time fee piece of software called Quizzitry, which is like lead gen into Convertry. We sell like Quizzitry, low price front end, 67 dollars one time. And then people buy that and we introduce them to Convertry on the back end of that.”

“Clickbank are now pushing us like in their membership area, which is really exciting. That's the big source of new accounts.”

“We're up, we're what about 1.3 mil ARR last time we spoke and we're at 1.5 now. So we're about, we're 20, 20% bigger than we were last time we spoke.”

“Whereas ClickFunnels are, like, more of an all-in-one, and each component is worse than a best of breed”

“There's sort of the more like digital marketing focused guys who like ClickFunnels, for example, who are certainly outselling us a boatload.”

“And we're still the fastest loading pages. Like, I think you can beat us like what one agency beat us, but like, but they spent like 10 grand on a single page. But like anything short of that, like you can't beat up page load speeds”

“At the moment, we're sat on, I think we've got about 700 K in the war chest.”

“And our churn on those is, is really good. Like it's like a percent or two a month.”

“I still bootstrapped. Haven't raised any capital since the first, like, I put about 80, a hundred K in my own money in day one to get it all moving. And since then we've just been profitable and growing off the money we make.”

“One point, like, oh five million.”

“It works really well for us because basically the big affiliates in that kind of space will look to do one big promo for a given partner every year. And it works really well to have those recurring commissions still being paid to them like clockwork every mont…”

“Anything they sell on the day, so the two nine seven on the front end, the recurring upsell, which is 37 bucks or 97, depending which thing we're selling to a given audience, and that's agency or pro they get 50% of, like, for the month one, and then anything …”

“I'm pretty sure the bulk of it is that powered by badge doing its thing. Which, again, flies in the face of so much like conventional SEO theory, because it's all on the same IP address, well, the same handful of IP addresses in our data centers every single o…”

“The SEO theory, right, is that subdomains don't get any benefit from that main domain. That doesn't entirely seem to be true in our case, because we've got, we get those rankings for people to just register like productname.convertory.com. We've seen that outr…”

“So I think they've done four, four like really big promos. And they've sold over half a million dollars worth of product in that time.”

“So about 1700 on the recurring and another 700 in phase one of our hybrid funnel.”

“Webflow's a great tool, but it's a little bit more sort of, like, techie developer focused, maybe not developer, but, Like some of the way that they do stuff like doesn't tend to appeal to our very marketing centric customers.”

“I think we get to a million bucks a month. Doing like not that much differently.”

“So we spent three K in ads for 196 signups, 105 trials and 60 people who paid the first month.”

“But I think about 15, but it's one thing we're finding it quite hard to like zero in on and like exactly what to count.”

“So about 700 monthly and about 300 annual. So it's We're about 505 50 annual recurring, so a little bit less than what you just said.”

“As much as I love those lifetime users that we brought on in the early days and brought us capital, like that's like a thousand people who are a weight around our neck.”

“I think it's important to, like, clarify to anyone listening that it's 50% off the top to affiliates, five percent to the, like, affiliate network, five percent to the broker.”

“Grand total, we did 750,000 dollars in five days, which was freaking amazing.”

“About 30% of them. Sorry, about 30% in launch week, and then more as time went on. So we just ran campaigns to the list to move more of them across.”

“So that was two nine seven for lifetime, and that was access to like the base plan. And then the recurring at the time, I think it was just template club we had, which was like 37 bucks a month upsell, which was like that became pro when we started adding load…”

“And I put about 80 K into the company to start with, to like start ramping up development, get some marketing stuff going.”

“So the typical customer is 69 dollars a month for the pro plan, which is the habit for yourself, like not like there's an agency plan that's a bit more, which is doing it for other people, but like the majority of the people are on the 69 buck a month plan.”

“So one of the like biggest gaps we found in all the other builders out there is the pages they build are just really, really slow.”