Community ROI
topic on 1 show · 1 statements across 1 episodes
1 statements about Community ROI, every show
Community ROI is undercounted because referrals get misattributed to word-of-mouth
“You could measure people in the community that became customers. Fine. That's a good indicator. But do you measure all the people from the community that are talking to other people about your brand? So it's like, you're going to put that in word of mouth when…”