community ROI
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Sep 28, 2020 by Guillaume Moubeche · across every show →
Everything said about community ROI, oldest first
Sep 28, 2020
Community ROI is undercounted because referrals get misattributed to word-of-mouth
“You could measure people in the community that became customers. Fine. That's a good indicator. But do you measure all the people from the community that are talking to other people about your brand? So it's like, you're going to put that in word of mouth when…”