Colgate

company on 10 shows · 9 statements across 7 episodes · said 19 times in 11 episodes since 2017

WTF is with Nikhil Kamath 6 the a16z Podcast 4 Startups For the Rest of Us 2 Lenny's Podcast 2 My First Million 1 the Neon Show 1 Capital Allocators 1 How I Built This 1 20VC 1 Top Founders

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WTF is with Nikhil Kamath 6the a16z Podcast 4Lenny's Podcast 2Startups For the Rest of Us 2How I Built This 120VC 1the Neon Show 1Capital Allocators 11 more shows

2026 1 mention in 1 episode
2025 3 mentions in 1 episode
2024 4 mentions in 2 episodes 2 per episode
2023 4 mentions in 2 episodes 2 per episode
2022 1 mention in 1 episode
2020 1 mention in 1 episode
2019 4 mentions in 2 episodes 2 per episode
2017 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

9 statements about Colgate, every show

WTF Assertion Partly supported
Deshpande: 70% of Colgate India's business comes from 10-12 rupee packs
“Look at Colgate. It's a 6000 crore company. 50% market share. The most successful penetration brand possible. 70% of the business comes from 10 to 12 rupee toothpaste.”
Shantanu Deshpande Sep 20, 2025 ▶ 2:55:32 Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India’s Beauty & Skincare Revolution? | Ep. 25 · Nikhil Kamath
TOP FOUNDERS Disclosure
SemiCab's enterprise customers include Staples, PepsiCo, Colgate, and HP
“Customers are large enterprises like Staples and PepsiCo Colgate, HP some of the smaller midsize companies that are always looking to move goods in a truckload, full truckload.”
Ajish Kapoor Mar 9, 2022 ▶ 1:24 Trucking Software Goes $0 to $1.4m in 11 Months, $35m Valuation
NEON SHOW Assertion Not checkable as stated
Deshpande reveals Bombay Shaving's monthly revenue growth across specific funding rounds
“So when Fireside invested in us, you were doing like 15 lakhs a month or 18 lakhs a month. Then, when Colgate invested in us, we were doing, like, 40 lakhs a month. Then, 19, when, ah, six cents and, ah, Colgate invested again in us, we were doing, my census, …”
Shantanu Deshpande Jul 26, 2021 ▶ 27:36 Brand Building, fundraising by the founder of Bombay Shaving Company, Ex- McKinsey, IIM
NEON SHOW Opinion
Deshpande calls financial VCs cheerleaders compared to strategic corporate investors
“So financial investors are in my view, they are cheerleaders, right? They don't add and like Colgate and record can add tangible impact to it.”
Shantanu Deshpande Jul 26, 2021 ▶ 44:21 Brand Building, fundraising by the founder of Bombay Shaving Company, Ex- McKinsey, IIM
NEON SHOW Disclosure
Bombay Shaving leverages Colgate synergy for cheaper Essel Propack tube manufacturing
“Colgate, for example, they're, they make their tubes in a company called SLPropack, which is owned by the Z group, right? We now work with SLPropack. All our tubes are made by SLPropack. So that's a huge cost advantage.”
Shantanu Deshpande Jul 26, 2021 ▶ 44:31 Brand Building, fundraising by the founder of Bombay Shaving Company, Ex- McKinsey, IIM
Ryan: 1990s Cleaning Aisle Was a Large 'Sea of Sameness'
“I just started looking at the cleaning aisle and saw that it was such a big category, but a sea of sameness. Like, everything looked and smelled the same. The brands were pretty dated, and so that was kind of the clue of, dig here.”
Eric Ryan Oct 8, 2018 ▶ 7:02 method: Adam Lowry & Eric Ryan
HOW I BUILT THIS Assertion Supported
Pepsi and Anheuser-Busch backed BET early while P&G and Colgate hesitated
“Pepsi Cola was an early advertiser because they, the soft drink appeals to that market. Same way with Anheuser-Busch. They got exclusive rights to advertise their beer. But what you call the real revenue generators, the package good guys the Procter & Gamble, …”
Robert "Bob" Johnson Dec 14, 2017 ▶ 25:16 Live Episode! Black Entertainment Television: Robert Johnson
Chappell: Tom's of Maine succeeded by stealing market share from CPG giants
“The reason I was successful at Tom's of Maine is because I took market share away from Colgate, Procter & Gamble, and Unilever. So when you can take market share away from the commodities by an alternative approach to that product development and that product …”
Tom Chappell Dec 11, 2017 ▶ 26:27 Tom's Of Maine: Tom Chappell
TOP FOUNDERS Disclosure
Tavor is also Colgate's innovation scout in Israel
“I am not only the CEO of Parasonic I am also a chairman of other two companies and also the business representative of Colgate in Israel. Scouting for innovations for them”
David Tavor Apr 19, 2017 ▶ 10:16 634: Lice Killing Brush Raises $2.2M Pre-Sale, Retail For $20 Bucks to Kill Lice with No Chemicals with CEO David Tavor

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