Call Tracking
topic on 1 show · 4 statements across 2 episodes
4 statements about Call Tracking, every show
VC Competitors Drove Call Tracking CPCs From $8 to $120 Within a Year
“The impression share drops to 28%, and this is where we felt the pressure of funding. The competitors decided they want to buy market share, and they just jacked up the cost per click for things like call tracking. So before, it was eight dollars for the top s…”
Call Tracking Is the Only Lead Type Requiring Third-Party Software
“The reason we use call tracking as a mousetrap is it converts really well. It's the only lead type that requires a third party software to work.”
Call Tracking Software Is Already Becoming a Commodity
“And I think call tracking is already becoming a commodity.”
Fisher: Call tracking software should cost under 10% of ad spend
“I've always felt that they shouldn't be spending more than maybe 10% of that advertising budget on call tracking. Call tracking should really be a enhancer, right? So hopefully that's gaining 10 to 20% efficiencies in their advertising campaigns.”