call tracking

4 statements across 2 episodes · 1 bullish · 2 bearish · 2 people on the record · first statement Oct 7, 2017 by Todd Fisher · across every show →

Everything said about call tracking, oldest first

Oct 7, 2017

Insight

Fisher: Call tracking software should cost under 10% of ad spend

“I've always felt that they shouldn't be spending more than maybe 10% of that advertising budget on call tracking. Call tracking should really be a enhancer, right? So hopefully that's gaining 10 to 20% efficiencies in their advertising campaigns.”

Todd Fisher Oct 7, 2017 ▶ 11:29 805: SaaS: 30,000 Customers Make Him King of Call Tracking and Attribution

Apr 30, 2022 negative

Assertion Not checkable as stated

VC Competitors Drove Call Tracking CPCs From $8 to $120 Within a Year

“The impression share drops to 28%, and this is where we felt the pressure of funding. The competitors decided they want to buy market share, and they just jacked up the cost per click for things like call tracking. So before, it was eight dollars for the top s…”

Michael Cooney Apr 30, 2022 ▶ 20:06 Bootstrapper killing his VC backed rivals who raised $500m+

Apr 30, 2022 bearish

Opinion

Call Tracking Software Is Already Becoming a Commodity

“And I think call tracking is already becoming a commodity.”

Michael Cooney Apr 30, 2022 ▶ 9:10 Bootstrapper killing his VC backed rivals who raised $500m+

Apr 30, 2022 positive

Insight

Call Tracking Is the Only Lead Type Requiring Third-Party Software

“The reason we use call tracking as a mousetrap is it converts really well. It's the only lead type that requires a third party software to work.”

Michael Cooney Apr 30, 2022 ▶ 12:39 Bootstrapper killing his VC backed rivals who raised $500m+

call tracking

Everything said about call tracking, oldest first

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