Bundling
topic on 4 shows · 5 statements across 5 episodes
Lenny's Podcast 
the Official SaaStr Podcast 
the Startup Ideas Podcast 
20VC
5 statements about Bundling, every show
Schneider: Bundling essential WordPress plugins is the primary AI opportunity
“The bundling of all this is where the opportunity is. It's like, Hey, I'm going to give you all like all the plugins that you would normally be paying for instead of the aggregate of those 10 that are necessary. Now you pay a 10th of the cost, you know, or a f…”
MacInnis: Enterprise software is bundling because point solutions lack necessary AI data
“There's two ways to make money in software, bundling and unbundling. And you just gotta get the timing right, so this is a period of bundling. Points, so here's the problem. Point solutions don't have enough data in the age of AI to be useful.”
Bundling add-ons increased Splunk's user adoption and average selling price
“And so we're running some interesting pilots there that ultimately showed two things. A user adoption was much, much higher because people felt like they can experiment without any real risk and commitment. Number one. And number two is the ASP for the platfor…”
Cohen: Centralized AI models will trigger a massive tech software bundling wave
“So we are, in my opinion, going into a transformation of bundling when you'll see better, more efficient experiences done by one centralized brain, which is the AI model itself.”