Bumble BFF
product on 3 shows · 3 statements across 2 episodes · said 3 times in 3 episodes since 2017
How I Built This 2 
the Pitch 1 
Masters of Scale
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How I Built This 2the Pitch 1
2025 1 mention in 1 episode
2019 1 mention in 1 episode
2017 1 mention in 1 episode
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3 statements about Bumble BFF, every show
Bumble built a friendship tier after noticing users hacking the app
“Our users were basically hijacking our product to use it in a different way. We were hearing success stories. We would meet people, and they'd say, I just found my roommate on Bumble. You found your roommate on Bumble? And so we built Bumble BFF, and that was …”
Bumble users organically began using the platform for professional networking
“Inside BFF, they start networking with each other. They don't want roommates. They don't want friends. They don't want to go to yoga. They want to build a business. They want to meet someone that works in HR recruiting or whatever it was.”