Bumble built a friendship tier after noticing users hacking the app
Whitney Wolfe Herd · Small changes with big impact (with Bumble's Whitney Wolfe Herd) | Masters of Scale · Oct 27, 2023 · at 34:22
Whitney Wolfe Herd, founder of Bumble, explains the origin of the Bumble BFF feature on Masters of Scale.
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“Our users were basically hijacking our product to use it in a different way. We were hearing success stories. We would meet people, and they'd say, I just found my roommate on Bumble. You found your roommate on Bumble? And so we built Bumble BFF, and that was platonic friendships.”
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