Bumble

“This tweak doesn't just change how dating apps work. It aims to change how dating works. Period. It rewrites our cultural assumptions about how people connect.”

“We've only been live there for a couple short months, and I think in the first few weeks we had a 1,000,001st moves.”

“Well, what we realized was by giving women this time restraint, but letting men respond at their own free will, this was actually going backwards, and this was not doing anyone any favors, and so we needed to hold both parties accountable.”

“We have to really reshape behavior because women are taught not to make the first move. Women are taught not to speak first. They're taught never to send that first message, never to initiate. And men are taught to be very aggressive and really beat down that …”

“After leaving Tinder, she founded another dating app, Bumble, which has grown to fifty million users and two hundred million dollars in revenue.”

“It was all about the way you position this. So you could say to a group of guys, hey, download this platform. You have to behave. If you are disrespectful, you're going to have consequences, and women are the bosses, they're in control, and you have no power. …”

“Had I sat in a room with any other entrepreneur, particularly any other male entrepreneur, I just don't know if they would have seen what I was trying to say, and he understood so clearly because he'd been dealing with data and insights of user behavior for a …”

“Our users were basically hijacking our product to use it in a different way. We were hearing success stories. We would meet people, and they'd say, I just found my roommate on Bumble. You found your roommate on Bumble? And so we built Bumble BFF, and that was …”

“Initially, Bumble gave women 24 hours to send the initial message to men they had matched with. If they didn't, then the chance was gone. However, men could take as long as they wanted to respond.”

“So I said women must make the first move. This is going to reduce harassment. This is going to reduce bad behavior. Women are not going to be spammed. And women will be empowered and encouraged to actually be in the driver's seat.”

“When I was being bullied online, I just couldn't understand why this was the place that young girls and women were meant to be all day long, and I think that was really what started to shape the next thing for me.”