Brand Narrative
topic on 2 shows · 2 statements across 2 episodes
2 statements about Brand Narrative, every show
Brody: Price-driven brands require value-driven narrative even in down markets
“Even in a downward market, There is a narrative required for even price-driven brands. You know, like, you have to have a value-driven story. Value meaning not price-related, but the value of the brand.”
Belsky: Define brand narrative and positioning before building the product
“I love the idea of building a splash page before even building a product of thinking about the brand language and the typography and just the one liners of value proposition before starting to build the product. Because to me, these are parts of your compass f…”