Brand Name
topic on 5 shows · 7 statements across 5 episodes
Founders 
Lenny's Podcast 
WTF is with Nikhil Kamath 
Capital Allocators 
20VC
7 statements about Brand Name, every show
Future Fund avoids brand-name PE managers that rely on leverage over operations
“Well, there's a lot of brand names we don't have, and it varies why, but one of the most significant reasons is because they just use leverage we found to juice up their returns, and we don't think that's attractive.”
Placek: Brand names outlast design, messaging, and product iterations
“Your brand name, whether it's product name or company name, nothing's gonna be used more often or for longer Then that name. Design will change. Messing will change. Products will change, right? But that name is there.”
Placek: Testing names for concept fit inevitably produces descriptive names
“If you're asking people, is this fit to concept? You are inevitably always going to get a descriptive name.”
Great family names carry the same commercial power as corporate brands
“A great brand is like Magic. That applies to a family name just as it does to a company name.”
Shamani: Naming a Brand with an Existing Word Creates Preexisting Friction
“Because if you choose a word which has meaning, then you're fighting against something already.”
Stebbings: LP incentive structures prioritize brand names over financial returns
“Do you know what I think the biggest, most broken thing about LP worlds today is? It's the incentive structures for LPs. I'm speaking to a lot of them who are investing in the biggest brand names, and we don't need to name them, and they have the most egregiou…”