Brand Messaging
topic on 2 shows · 2 statements across 2 episodes
We Live to Build 
Capital Allocators
2 statements about Brand Messaging, every show
Miller: The customer's problem represents 75% of effective brand messaging
“The problem is the most important thing to get right. In fact, if you get one soundbite, it's the problem. I'd say it's 75% of the soundbites, and the other six are the other 25%.”
Timberlake: Test new messaging on trusted contacts, not top prospects
“Ideally what you do is you find the low hanging fruit, you find the people who are the safest bets, you try to find, you don't want to go with your highest potential Customer and let's be like, let's try on some new messaging with you. Let's find somebody who …”