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brand messaging

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 13, 2025 by Donald Miller · across every show →

Everything said about brand messaging, oldest first

Jan 13, 2025
Insight
Miller: The customer's problem represents 75% of effective brand messaging
“The problem is the most important thing to get right. In fact, if you get one soundbite, it's the problem. I'd say it's 75% of the soundbites, and the other six are the other 25%.”
Donald Miller Jan 13, 2025 ▶ 18:58 Donald Miller - Building a Story Brand (EP.426)
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