Bottled Water

topic on 3 shows · 5 statements across 3 episodes

Masters of Scale Top Founders How I Built This

5 statements about Bottled Water, every show

MASTERS OF SCALE Assertion Supported
Cessario: Bottled water surpassed soda as the top US beverage category
“Bottled water just surpassed carbonated soft drinks as the number one packaged beverage category in the US. It was like twenty billion at the time.”
Mike Cessario Jul 11, 2024 ▶ 35:40 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
MASTERS OF SCALE Assertion Supported
New York heavily regulates bottled water but exempts beverages with added caffeine
“So like a state like New York, if you bottle water outside the state of New York, and you want to sell bottled water in New York, you have to go through an eight month process, submit geological reports of where your facility is, like, All kinds of crazy stuff…”
Mike Cessario Jul 11, 2024 ▶ 1:18:35 How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale
HOW I BUILT THIS Assertion Partly supported
Friesen: Source hydropanels cost $2,000 and produce water cheaper than bottled water
“So if you buy source hydropanel online, which is the way that Americans can get our hydropanels directly, they're about 2000 dollars a piece. And so, and of course you have to ship them and install them. So when you amortize that cost out, right, that's alread…”
Cody Friesen Sep 15, 2022 ▶ 30:33 HIBT Lab! SOURCE Global: Cody Friesen
TOP FOUNDERS Assertion Supported
Aronson: Mexico Is the World's #1 Bottled Water Consumer Per Capita
“Mexicans have gotten that message loud and clear, and that means that Mexico has become the number one consumer per capita of bottled water in the world.”
Peter Aronson May 3, 2017 ▶ 1:37 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso
TOP FOUNDERS Assertion Partly supported
Mexicans Spend More on Drinking Water Than Broadband and Phone Combined
“70% of the tap, 70% of the bottle water that's consumed in Mexico are these five-gallon jugs, and typical family will be buying about two of those per week, which means that the average Mexican family is spending more per month on their drinking water than on …”
Peter Aronson May 3, 2017 ▶ 2:07 648:Biluu Lets Mexicans Safely Drink Tap Water for $150 with CEO Peter Aronso

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