Walker: 80% of Black men deal with shaving irritation permanently
“All you had to do was get on the phone with 10 black men, and eight of them would have said this is a permanent thing I have to deal with. All you had to do was get on the phone with 10 white men, and four of them would have said the same thing. Could have don…”
Walker: 80% of Black people suffer from shaving irritation and razor bumps
“I know that 80% of people who look like me, men or women, have this issue. I know 30% of people who don't look like me have this issue.”
Walker: Major brands avoided single-blade razors because patent protection had expired
“So this solution has existed for the past hundred years. Right? Just no one had the incentive to sell it because there was no more patent protection on it.”
Walker: Launching a brand like Bevel required $2M in initial capital
“In order to kind of start what we did, you need like two million dollars to do it, right?”
Walker: Bevel tested 10 to 12 packaging prototypes for unboxing suction
“We went through, like, 10, 12 different prototypes of the amount of suction that, like, comes up when people lift the top box from the bottom. It matters. When folks kind of lift it up, and it takes that kind of two and a half seconds to lift up, and they see …”
Walker: Adopting a subscription model was strictly to secure venture funding
“Subscription in the beginning. Yeah, that was the thing that actually got me to get the funding that I needed, because a lot of these VCs were subscription, subscription, subscription.”
Walker: Over half of Walker & Company customers come organically
“Even today, well over half of our customers come organically.”
Walker: Walker & Company grew 200-300% in year one and 200% in year two
“Between the first and second year, third year, I think our kind of growth rates, Two, 300% first year, 200% the second, and then we started to get into this world where we couldn't raise money, so it started to slow down.”