Walker: Bevel tested 10 to 12 packaging prototypes for unboxing suction
Tristan Walker · Live Episode! Walker & Company: Tristan Walker · Sep 30, 2019 · at 39:14
Tristan Walker, founder of Walker & Company, describes prioritizing premium unboxing packaging for Bevel's target demographic of men of color.
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“We went through, like, 10, 12 different prototypes of the amount of suction that, like, comes up when people lift the top box from the bottom. It matters. When folks kind of lift it up, and it takes that kind of two and a half seconds to lift up, and they see this beautiful razor underneath, that's something that they deserve. And those 10 to 12 prototypes had to happen.”
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