Beamer

“Had we been a massive venture-backed business that acquired a bootstrapped business, culturally, I think it would have been a bit more challenging to have the founders stick around, right?”

“Funny part is, we had almost 15% of customers that were overlapping both the SKUs, so we went to all of them and had very detailed conversations.”

“They were at four and a half million ARR, 50% profit, growing 50% year on year, hundred percent PLG, three member team.”

“If you're driving M&A, The best thing that can happen is an operator talking to another operator, ah, like a founder talking to a founder, or a CEO talking to a CEO. I think that's the best momentum.”

“As you know, that itself ran up to 200 K.”

“If the cultures were very similar if the growth evolutions were similar, not a lot of venture investors at the table, it would be much easier for us to even finance and make the transaction happen.”

“During the due diligence process of Beamer, I kept speaking to almost 120 customers of Beamer... So there were at least 70% of the customers came back and said, hey, can we have a better guides product?”

“So historically, Beamer has been growing around 20, 25%, works well in a fantastic bootstrap setup, but doesn't work for venture investors or even growth equity investors.”

“One it was led by two founders. It was bootstrapped. It has grown itself to being a few million dollars of revenue without any external financing led by a very international team between Spain and states. And we decided to make an offer and acquire them. So, s…”

“But the problem is that if you send a message on intercoms chat badge, you know, that typical icon bottom, right? Those messages just like get ignored because people are so inundated with automated messages from bots. It's hard to get user attention in that wa…”

“About two percent for us.”

“And I think the barometer for us too is like we three X revenue or MRR in the last year, and we're still growing at like 10% a month.”

“We don't want to spend on anything that we're not confident we're going to get a high ROI on. So until we find those other channels, we'd prefer just to, yeah, let that accumulate up, issue dividends to our shareholders.”

“No, we're extremely profitable. I mean, so we only spend to get that like 54 K of MRR right now. We only spend about 24 K a month.”

“So in terms of like how we generate our paying customers, about 75% comes from organic.”

“So today we have about 550 paying customers.”

“Yeah, probably something like 10%. 15%. Not, not super significant. I mean, the vast majority of our current MRR is not from those AppSumer customers, but I do think that was important.”

“I think we got it being used by about 500 companies just from that one absolute promo, which just lasts like two weeks.”

“About a hundred bucks a month. We have three different plans, but the average customer is at a hundred dollars a month.”

“So we're about to launch in the next Two weeks, a product called Beamer that lets you essentially notify product changes to your user base from within your product by just plugging in a super easy script to essentially like a change log as a service.”