Spencer Kuhn discusses Beamer's customer acquisition strategy and organic inbound engine on the Top Founders podcast.
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“So in terms of like how we generate our paying customers, about 75% comes from organic.”
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More from Spencer Kuhn
Opinion
Kuhn: Intercom chat messages get ignored due to bot overload
“But the problem is that if you send a message on intercoms chat badge, you know, that typical icon bottom, right? Those messages just like get ignored because people are so inundated with automated messages from bots. It's hard to get user attention in that wa…”
Kuhn: Beamer converted 10% to 15% of AppSumo buyers to recurring plans
“Yeah, probably something like 10%. 15%. Not, not super significant. I mean, the vast majority of our current MRR is not from those AppSumer customers, but I do think that was important.”
Kuhn: Beamer issues dividends rather than force low-ROI growth spending
“We don't want to spend on anything that we're not confident we're going to get a high ROI on. So until we find those other channels, we'd prefer just to, yeah, let that accumulate up, issue dividends to our shareholders.”
Latin America offers startups low competition and talent at competitive costs
“Latin America is a great place to get started because it's much less competitive than other more mature markets like, you know, North America or Europe. And it's also like very easy to acquire high quality talent at very competitive costs.”
Spencer KuhnOct 5, 2017▶ 5:42803: SaaS: Email He Used To Get From $0 to $10k MRR
Insight
Unconverted past signups represent low-hanging fruit for marketing reactivation campaigns
“Cause these are the best people to target and people that were interested in your products at one point and didn't convert. You know, that's a low hanging fruit.”
Spencer KuhnOct 5, 2017▶ 19:16803: SaaS: Email He Used To Get From $0 to $10k MRR
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