BarkBox

company on 5 shows · 8 statements across 4 episodes · said 21 times in 7 episodes since 2016

20VC 10 How I Built This 5 TBPN 3 the Startup Ideas Podcast 2 We Live to Build 1

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20VC 10How I Built This 5TBPN 3the Startup Ideas Podcast 2We Live to Build 1

2025 5 mentions in 2 episodes 3 per episode
2024 3 mentions in 1 episode
2023 2 mentions in 1 episode
2022 9 mentions in 1 episode
2021 1 mention in 1 episode
2016 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

8 statements about BarkBox, every show

STARTUP IDEAS Assertion Supported
Chu: Pet DNA kit startup exited for $90M on $3M-$4M revenue
“They, I think we're only doing like three or four million in revenue, but they got acquired for like ninety million.”
Frey Chu Feb 12, 2025 ▶ 51:20 I built a Cash Flowing Online Directory in 54 minutes (using Ahrefs and WordPress)
HOW I BUILT THIS Assertion Supported
There Were No Dog Subscription Boxes on the Market in 2011
“No, not at all.”
Matt Meeker Nov 4, 2024 ▶ 24:45 BARK: Matt Meeker
HOW I BUILT THIS Assertion Not checkable as stated
BarkBox Sold $15 Groupon Subscriptions Despite Having $20 Box Costs
“If I remember right, we were selling three-month subscriptions for 45 dollars so 15 dollars a month, but you'd probably have a 20 dollar cost of goods in every box.”
Matt Meeker Nov 4, 2024 ▶ 33:09 BARK: Matt Meeker
HOW I BUILT THIS Assertion Supported
BarkBox Reached 15,000 Subscribers by the End of Its First Year
“That first year we thought we were huge, where we ended the year with about 15,000 subscribers.”
Matt Meeker Nov 4, 2024 ▶ 33:26 BARK: Matt Meeker
HOW I BUILT THIS Assertion Not checkable as stated
BarkBox Experienced Zero Customer Churn During Its First Four Months
“So I remember the first four months that we were alive, we had no churn, not one subscriber left. Now, not a whole lot of subscribers there, but out of over a hundred, no one left.”
Matt Meeker Nov 4, 2024 ▶ 34:04 BARK: Matt Meeker
20VC Assertion Not checkable as stated
Schutz: BarkBox Hacked Instagram's Popular Page With 5:15 PM Posts
“At Bark, we found a way to hack Instagram's popular page back when that was a thing. Like, if you posted a funny dog picture at five 15 during the week, We would get every time on the popular page, and we just have explosive growth”
Rob Schutz Jan 19, 2022 ▶ 5:52 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro
20VC Disclosure
Schutz: Paid search failed at BarkBox but succeeded at healthcare startup Ro
“For example, at Bark, paid search was not a thing. It did not work for us. People were not searching for, like, monthly box of treats and toys for dogs. But at Rope, people are looking for all sorts of vacation or treatments for different conditions that they'…”
Rob Schutz Jan 19, 2022 ▶ 12:05 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro
Robinson passed on early angel investments in Plaid and BarkBox
“The annoying thing was the stuff that I passed on. Like they're literally like billion dollar exit companies that I just got, you know, I'm like, I'm gonna invest in five things. It's like the four, the five, the four that I did were like kind of donuts, like …”
Adam Robinson Jan 22, 2021 ▶ 11:15 $3M in 12 Months With 5 Employees — Here's the Model

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